Set Sail for Real Estate Success
Welcome to the Set Sail course, where you’ll discover the blueprint to elevate your real estate career and achieve the lifestyle you’ve always wanted. My name is Mark Poisson, and I designed this course to provide action-oriented, practical training that delivers results. Real estate is more than just buying and selling homes—it’s about creating a life for yourself and your family that allows you to live on your own terms. This course is here to guide you through the steps needed to achieve that reality.
Many of us get into real estate because we want freedom. We want the flexibility to design our days, enjoy financial success, and build a career that’s meaningful. The Set Sail course isn’t just about theory; it’s about action. By the end of the seven modules, you’ll not only have a clear plan, but you’ll also be actively implementing it to see real, measurable progress in your business. With each module, you’ll build on the knowledge and skills from the previous one, creating a foundation that will support your career for years to come.
Module 1: Building the Foundation
The first module of Set Sail is one of the most important because it sets the stage for everything that follows. In real estate, your business is only as strong as the foundation you build, and this module introduces you to essential principles that will guide you throughout your career. What’s crucial about principles is that they don’t change, no matter how much the real estate market shifts or evolves.
Over my many years in the real estate industry, I’ve witnessed the changes in technology, communication, and the skills required to succeed. However, the core principles—such as building trust, nurturing relationships, and consistently providing value—remain constant. Module 1 is designed to teach you how to lay that foundation, focusing on systems and practices that will keep your business strong for the long haul.
Module 2: Goal Setting and the Roadmap to Success
In Module 2, you’ll dive into the process of goal setting, creating a clear and actionable roadmap for your success. One of the most valuable coaching tools we use in this module is the “135” strategy. This tool helps you set your top goal for the next 12 months, then break that goal down into three key activities and five strategies for each activity to ensure you stay on track.
This step-by-step approach gives you clarity and direction. It’s easy to feel overwhelmed by the many tasks and responsibilities in real estate, but the “135” strategy simplifies it. You’ll walk away with a clear plan of action, and more importantly, you’ll be ready to put that plan into motion immediately. Whether your goal is to build your portfolio, increase sales, or even buy that dream sailboat you’ve always wanted (like I did!), this module will give you the tools to turn your aspirations into reality.
Module 3: Becoming a Relationship-Based Salesperson
Real estate is a relationship-driven business. In Module 3, we explore the difference between transactional salespeople and relationship-based salespeople. Transactional salespeople are focused on the immediate deal; they move from one transaction to the next without much regard for building long-term connections. This mindset often gives the sales profession a bad name.
On the other hand, relationship-based salespeople build long-term trust and loyalty. Your reputation as a real estate professional is paramount to your success, and focusing on relationships will help you weather the ups and downs of the market. In this module, you’ll learn how to create genuine connections with your clients, positioning yourself as a trusted advisor rather than just a salesperson. By focusing on relationships, you can build a business that sustains itself even in challenging times.
Module 4: Mastering Open Houses
Open houses are a tried-and-true method for connecting with potential clients. In Module 4, we dive into the art of mastering open houses and using them to grow your business. Over my career, open houses have been one of the most effective ways to instantly connect with people and generate leads.
This module will teach you everything from preparing for an open house to the nuances of engaging with attendees in a relationship-based way. You’ll learn how to set appointments on the spot with buyers who have an immediate need, maximizing the opportunities that come from hosting an open house. By the end of this module, you’ll feel confident in your ability to turn open house visits into long-term client relationships.
Module 5: Dominating a Geographic Farm
As a real estate professional, becoming the go-to expert in a specific area, or geographic farm, can drastically boost your business. Module 5 is all about learning how to dominate your farm area. Many agents think farming is simply sending out mailers to a neighborhood, but it’s so much more than that.
In this module, you’ll learn how to create a sense of community among neighbors and position yourself as the person who connects them to one another. By making yourself an integral part of the neighborhood, you ensure that when someone is ready to buy or sell, you are the first person they think of. This isn’t just about marketing; it’s about truly becoming a part of the community you serve.
Module 6: Working with Buyers
One of the most common myths in real estate is the idea that “buyers are liars.” Module 6 addresses this misconception head-on. In reality, buyers are often just misinformed about the process of purchasing a home. This module will teach you how to bring clarity to the buying process, helping your clients make informed decisions and positioning yourself as their advocate.
By the end of Module 6, you’ll have the tools to turn your buyers into long-term advocates for your business. Buyers who have a positive experience will not only return to you for future purchases, but they will also refer you to their friends and family. This module focuses on creating satisfied clients who will continue to bring value to your business for years to come.
Module 7: Becoming a Listing Specialist
If you want to have longevity in the real estate business, you need to master the art of listing homes. Module 7 is all about becoming a great listing specialist. Listings are the lifeblood of a successful real estate business, and having your signs in front yards is one of the most powerful endorsements you can receive.
In this module, you’ll learn how to consult with homeowners, set pricing strategies, and market homes effectively. You’ll be at the forefront of driving your local real estate market, positioning yourself as the go-to expert for listings. As the saying goes, “It takes listings to last,” and this module will give you the tools to dominate the listing side of your business.
Why Set Sail is Right for You
Whether you’ve been in the real estate business for a few years or have a decade of experience, the Set Sail course is designed to meet you where you are and elevate your career to the next level. The course is available module by module, or you can purchase the entire course bundle to save money. For seasoned professionals looking to reinforce their foundational skills and gain new insights, I highly recommend at least starting with Modules 1 and 2 to set the stage for long-term success.
Even if you’re an experienced agent, Set Sail can serve as a valuable refresher course to remind you of the habits and principles that helped you build your business in the first place. I’ve had many seasoned agents take this course and find that it reignites their passion for real estate by going back to the basics.
So what are you waiting for? Click on the Set Sail course tab, and use the promo code NAVIGATENOW to get started. Let us help you navigate your way to success in real estate and live the life you’ve always wanted. Don’t wait—your future starts today.
